Two sides, one team.
On one side, we go into companies and build AI systems that solve operational problems — finance, hotels, sales pipeline. On the other, we co-found and run service companies powered by AI that take over the same job at scale, across industries. Customers pay for the outcome — clean books, the morning brief, qualified leads — not for software seats.
Three service companies,
powered by AI.
We don't write checks. Each one started as a problem we saw inside two different companies — same shape, different industry — and we decided to build the service around it. Customers pay for the work being done, not for a piece of software they have to run themselves.
Finance service powered by AI for GCC and EU mid-market
Customers don't buy software. They pay us to close their books. AI agents run the reconciliation overnight, a human controller signs it off, clean books arrive every morning at 9am. ZATCA-ready. Built for multi-entity companies with 2–6 finance staff who spend the first two weeks of every month reconstructing what already happened.
- 7 ERP / banking connectors live
- ZATCA Phase 2 ready
- Financial consultancy GTM partnership
Operations service powered by AI for hotel groups
Hotels don't buy another dashboard. They pay us to run their morning ops brief. We sit on top of existing PMS (Opera, Mews, Apaleo) — zero migration, ~2-week integration — read the data, and write the brief the duty manager should be reading. Yield, guest, F&B, housekeeping. Co-founded with Mathieu Bron (CEO) and Francesco.
- Xenia · 18-hotel Italian LOI
- Apaleo PMS adapter live
- 5-agent runtime in production
Growth agency powered by AI for Saudi real estate
KSA developers don't buy marketing software. They pay us to run their growth — AI ad buying, WhatsApp qualification, content generation, CRM operations. Bilingual EN/AR. PDPL + RERA + WAFI compliance built in. Distribution partnership with BMK Solutions across the kingdom.
- SAR 540K Year 1 ACV target
- KSA distribution via BMK Solutions
- Tamlikalnahdi launch pilot scoping
Three things we'll
tell you upfront.
We're easier to work with once you know what we don't do.
Not a consulting firm.
We don't bill hours. We don't send decks. We build working systems inside companies — and when one of those systems turns into a new company, we co-found it and run it.
Not an accelerator.
We don't run cohorts. We don't give advice and demo days. We co-found from day one — engineering, GTM, ops, and brand in one backlog.
Not building dashboards.
Software used to visualize work. The next generation does the work. Our agents run the reconciliation, route the guests, and execute the outbound — not report on it.
Operators who ship.
No org chart.
Five people. Five roles. Every venture gets the full team — that's why we can only take on so many at a time.
GCC market lead. Opens doors, builds relationships, closes the region.
Architect of the Fikrah reconciliation engine and BLOQ's shared AI infrastructure. Currently at Amazon.
Runs the sales engine across all the companies we build.
Ships the systems.
Pick the door that fits.
The three actual types of people who land here: co-founders, pilot clients, and systems buyers. Each one gets a different first call.
Build a venture with us.
You know the domain. We know the engineering and the GTM. Co-founder equity. 90-day ship plan. One new venture per quarter.
Run a pilot.
Validated pain and a team ready to move. We embed for a quarter, deploy the system, and stay only as long as you need.
We build it for you.
Mid-market or enterprise. Finance, sales, or operations. 90-day engagement. Working AI software running inside your business at the end.
The questions we get
on every first call.
If you're reading this far, you probably have one of these on your mind. Here's what we'd tell you if we were on a Zoom right now.
We're selective.
Every engagement — whether it's co-founding a new company, a 90-day pilot, or building a system inside yours — gets the full team. That means we can only take on a limited number at a time.
we're probably not it.
let's talk.









